Events
The New Wellness Economy: Feeling, Believing and Buying with Annie Bystryn (Webinar)
Join brand strategist & cultural analyst Annie Bystryn on September 3 for a strategic deep dive into how wellness became today’s most magnetic ideal — and a trillion-dollar market. She’ll break down the cultural codes, consumer contradictions, and business opportunities defining wellness today.
Algorithmic influence
Gendered ideals
Clean vs. clinical
Snackable wellness
Tariffs Update Since August 1st Deadline (Webinar)
Tariffs rates have increased again for many US trading partners. Tune in to hear the latest updates.
Fancy Food Show Event
Premium Playbook: How Specialty Products Are Driving the Next Wave of Food & Beverage Growth
The Brand Curve: How to Leverage a Distinct Point-of-View to Draw in Your Superfans
The Brand Curve: How to Leverage a Distinct Point-of-View to Draw in Your Superfans
with Robin Young
Create & Conquer: Generative AI for Content Meets AI Search Solutions
Chuck Aikens will share his experience, of over two decades, in content development and online marketing.
Learn more about how generative AI can help you scale content marketing strategies while showcasing the critical role AI-powered search could play in Shopper Marketing.
The Well-Educated Webinar Series
Online Webinar
The Well’s 2025 Food and Beverage Industry Outlook - Top 5 Trends
Union Kitchen Event
Meet The Makers
You're invited to an exclusive CPG industry event in the heart of DC. Come meet, eat, mingle, learn, and foster connections!
Friendsgiving Event
Members Only Event
Reach out to Hello@FollowTheWell.com if you are interested in membership.
AI Tools & Best Practices for CPG Brands
We invite you to join us for a special program on "AI Tools & Best Practices for CPG Brands" and networking among founders, investors and advisors. Presented by Glimpse. Featuring Nopalera, Assembled Brands and special guests
