Consumer brands are being built under new rules. Discovery has moved to social, distribution is won on attention rather than shelf space, and capital has grown selective as investment concentrates elsewhere. The brands that endure are the ones that get product, channel, supply chain, and story right at the same time.

Join Sunstone Venture & Innovation Center, SHOPLINE, and The Well Network for a morning to afternoon on what it actually takes to build a consumer brand that lasts. Two panels — one with founders that are actively scaling, one with the experts who work across the consumer value chain — alongside a showcase floor featuring 20+ emerging DTC brands.

The Panels Founders Panel — Building From Zero Consumer founders on what actually moved the needle and what they'd do differently: finding early traction, building a brand people repeat-buy, navigating social commerce and creator channels, and the operational realities of manufacturing, inventory, and cash.

Expert and Investor Panel — What It Takes to Scale Experts in the systems behind durable brands: supply chain and landed cost, retail and marketplace expansion, performance and creator marketing, and what investors are underwriting in consumer today. This event is concluded by founder and brand pop-up market as well as a networking session.

SHOPLINE is awarding up to $50K Grant/Equity and resources to help established and emerging brands unlock their digital potential.

This event is a part of #LATechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.