Bringing a CPG product to market involves more than creating a great product. Overlooking packaging, labeling, or marketing compliance can lead to costly redesigns, launch delays, retailer challenges, and legal risk.
In this session, Michael Wu and Catherine Zhou from Truli, along with Blake Bouldin, will walk you through the most common compliance pitfalls CPG brands face, where compliance fits into the product development process, and how AI-powered tools can help streamline label and marketing reviews.
Through real-world examples and a live demonstration of the Truli platform, you’ll learn how AI can help identify potential risks, support marketing claims, organize approved claims by SKU, and maintain consistency across packaging, websites, e-commerce listings, social media, and other customer touchpoints.
Speaker Bios
Catherine Zhou is the co-founder and CEO of Truli, where she leads the company's product and AI strategy. She works closely with food and beverage brands, regulatory experts, and legal professionals to develop AI tools that help modernize compliance workflows and navigate evolving regulatory requirements.
Prior to founding Truli, Catherine conducted machine learning research at Stanford University and MD Anderson Cancer Center, applying AI to healthcare and drug discovery. She has co-authored a publication in Nature and presented her research at international scientific conferences. Her experience building AI for complex, highly regulated fields inspired her to bring the same technology to regulatory compliance in the food and beverage industry.
Michael Wu is the co-founder and COO of Truli, where he leads the company's sales, marketing, and finance operations. He works directly with CPG brands, regulatory professionals, and channel partners to bring Truli's AI compliance platform to market, driving the company's first enterprise partnerships with brands across the food, beverage, and supplement industries.
Prior to founding Truli, Michael built AI products for startups and financial institutions. He also founded a nonprofit bringing live music to underserved communities, was an international piano champion, and a national debate champion. His firsthand experience navigating FDA compliance while launching a consumer product inspired him to build Truli and make regulatory expertise accessible to every brand.
Blake Bouldin is a food industry regulatory and commercialization leader with more than 22 years of experience spanning product development, quality, food safety, regulatory affairs, and commercialization. For the past 11 years, he has specialized in regulatory strategy for food, beverage, and consumer packaged goods, helping organizations build regulatory capabilities, navigate complex requirements, manage risk, and bring products to market.
Throughout his career, Blake has built and transformed regulatory functions, guided high-volume and complex product portfolios, supported global commercialization, and developed teams and processes designed to identify regulatory risk before it becomes a business problem. At Liquid I.V., he built the regulatory function as the brand grew from approximately $300 million to more than $1 billion in annual sales, establishing a capability that was recognized with an internal Unilever award, with no major public regulatory enforcement actions during his tenure.