You're driving traffic to your website. So why aren't they buying?
Most CPG brands reach for AI tools hoping to fix their marketing. But AI applied to a weak foundation just produces more of what is not working, faster.
In this session, brand strategist and bestselling co-author Ari Krzyzek walks you through a practical framework for diagnosing what is actually stopping your website from converting, fixing the right things first, and then using AI as a tool to sharpen your messaging, understand your visitors, and iterate faster without adding more to your plate.
You will walk away knowing exactly where your website is losing sales, what to fix before you touch any AI tool, and four specific ways AI can help you convert better once your foundation is solid.
No technical jargon. No generic marketing advice. Just a straightforward framework for turning your website into your best-performing sales tool.
Speaker Bio
Ari Krzyzek is the CEO and Head of Strategy at Chykalophia, a WBENC-certified creative and web agency based in Chicago that has served 300+ businesses over 17 years. She is the bestselling co-author of Made to Sell: Creating Websites that Convert and a recognized expert in brand strategy, website conversion, and AI-powered marketing.
Ari has been featured in Forbes, Thrive Global, and Buffer, and is a board member at DePaul University's Coleman Entrepreneurship Center. Organizations like Verizon Small Business Digital Ready, Nasdaq Entrepreneur Center, WBENC, Naturally Chicago, and more partnered with her for their programming and mentorship programs.